Research shows that 31 million Americans uproot their lives and move each year. 9.8% of Americans are always on the move!
Moving services has always been demanding.
Since the Great Recession ended, the sector has grown by about 3% annually. The number of active movers in the United States is 16,851, with 13,900 locations served.
So, to grow your moving company, you must deal with a multi-billion dollar industry. The moving sector has a far more significant market share, with an estimated $86 billion in sales.
[source: nexus auto transport]
However, traditional methods, such as direct mail and billboard ads, are ineffective in this digital era.
Today, people mostly search for movers online and pick a mover’s service based on reviews and ratings. It is time to explore the new wave of digital marketing to attract new consumers and increase your firm’s revenue.
Online advertising and SEO for moving companies can raise brand recognition and attract the right customers.
If you own a moving company and looking for a better marketing strategy, MonsterClaw has you covered.
Meanwhile, check out this guide on moving company marketing strategies.
9 Moving Company Marketing Strategies That Work Like A Charm
- Use Google Business Profile To Rank Locally
- Ppc Advertising
- Search Engine Optimisation (SEO)
- Content Marketing
- Participate Actively In Social Media
- Moving Leads
- Sms Marketing
- E-Mail Marketing
- Work With Local Real Estate Agents
| Use Google Business Profile To Rank LocallyPpc Advertising Search Engine Optimisation (SEO)Content MarketingParticipate Actively In Social MediaMoving LeadsSms MarketingE-Mail MarketingWork With Local Real Estate Agents |
To make your moving company even more successful, let’s examine 10 distinct tactics.
- Use Google Business Profile To Rank Locally
You need a Google My Business page since Google is the best place for customers to discover your company online. Customers looking for movers often use Google to find businesses like yours, as it’s a location-based service. So, creating a business profile is a great way to handle all the information they need, such as opening hours and contact information.
To give potential clients a better sense of your service quality, you may also display customer reviews and replies.
[Source: United States Moving System Inc]
- Using PPC Advertising
PPC campaigns are an effective marketing strategy for moving companies, generating valuable leads. These campaigns can be set up on Google Ads.
Paid search allows you to be seen when people search for local movers by letting you bid on industry-related keywords and phrases. You just pay a charge every time someone clicks on your ad. Unlike organic SERPs, pay-per-click (PPC) advertising is easily identifiable by the little “Ad” icons at the top or bottom of the page.
[Sponsored Post]
- Utilizing SEO Practices
You may employ search engine optimization (SEO) tactics to raise your website’s visibility in SERPs.
[How SEO helps to grow a moving company]
Where will your potential customers search for the service? In search engines of course. You don’t want to miss out on this huge opportunity to connect with your customers. Practicing SEO is the answer here.
- Focus On Content Marketing
Both people and search engines like high-quality material. Examples of this kind of content include videos, detailed blogs, charts and graphs, e-books, and downloadable manuals.
Publishing relevant material about your goods and services may improve your search engine rankings for selected keywords and phrases.
People in your neighborhood are more likely to use your moving business if they read a fantastic blog article about you when they search online for movers.
[Source: Semrush results of Meathead Movers]
One example of a moving company in the USA that successfully utilized content marketing in 2024 is Meathead Movers. This company leveraged a strong content marketing strategy to boost its online presence and customer engagement significantly.
- Participate Actively In Social Media
Social media may help you reach your target demographic without breaking the bank. There are more than 4.2 billion social media users globally, with 64% saying they rely on it to discover new businesses or goods.
You may inform people about business news, run competitions, and promote sales and special offers on social media platforms.. More people will interact with your brand and learn about your business online if you do this.
Also, every time someone connects with your business on social media, it will show up in the newsfeeds of their friends and family. This means more people could see your ads and become aware of your brand.
- Moving Leads
Moving leads are a big part of how many companies get new customers. Many big lead sources are in the US, Canada, the UK, and other countries. Some are experts at getting leads from other countries.
- SMS Marketing
Take advantage of short message service (SMS) marketing to reach 91% of customers interested in subscribing and 98% who read their messages. The fact that 80% of customers check their text messages within five minutes shows how valuable and important SMS communications are.
- Keep customers updated with recent information about your moving services to enhance satisfaction.
- Use text messages to prevent unnecessary guesswork and inquiries.
- Update clients on their move date and send timing reminders.
- Provide same-day schedule updates, including the arrival time of the team or truck.
- Offer additional products, such as more boxes or moving supplies, via text.
- Texts are essential for providing an exceptional customer experience.
- E-Mail Marketing
Email marketing can significantly increase your recurring and referral business if done correctly.
Here are ten must-know pointers for creating and executing effective outbound email marketing campaigns to help your moving company increase its clientele.
- Get Familiar with the Local Regulations
- Have a big list of emails
- Evaluate Your Email Database
- Be Sure to Use a Reputable Email Marketing Platform
- Include an Opening and Closing Email
- Proofread Your Content Thoroughly
- Use Captivating Subject Lines When Sending Out Emails.
- Maintain Consistency
- Send Occasional Engaging Emails
- Work With Local Real Estate Agents
Most people haven’t considered their moving needs when buying or selling a home. Now is your chance to stand out from the competition by interacting with prospective clients. Working with real estate professionals, lenders, brokers, and landlords is a great way to get your name out there before anybody else.
| Consult With MonsterClaw To Grow Your Moving Business Running a moving company is not easy. You have to manage branding, sales, and overall operations. Why not trust us with your online branding and search engine optimization to improve your visibility online? MonsterClaw works with moving company owners and teams to implement perfect marketing plans and develop improved strategies. For your free evaluation, brief us on your project. We’ll get back to you shortly! |
Frequently Asked Questions
How Do Moving Companies Find Customers?
One of the most effective ways for movers to find clients is through family recommendations and word of mouth. Offering current customers a referral reward or discount will inspire them to discuss your services with their family and friends. Craigslist, Google My Business, intent-based ads, and Facebook marketing are also powerful techniques for moving companies to reach their real clients.
How Do I Make My Moving Company Stand Out?
You can try local service ads, Facebook Marketplace, or Facebook group posting, work on your Google reviews ratings, get the best SEO service provider, and run some Google ads. Another effective way is email marketing. Sign up for new real estate listings to get notified whenever a new listing comes on the market. Send each of them an email showcasing what you offer.
How Do You Evaluate A Moving Company?
Your customer will judge your company by the following terms-
- If you’re fully licensed and registered
- Properly insured
- Positive reviews and existing feedback
- Your company has a distinct phone number
- Any link on your website doesn’t take the visitor to another social media page
- If the pictures on your website are stock photos
What Is The Best Business Structure For A Moving Company?
A sole proprietorship is a good option if you want to set up a low-risk business or test the concept before starting the business formally.
However, choose the partnership structure if your business has multiple owners or professional groups.
If you’re an owner looking for a medium—to high-risk business with a low tax rate to pay, LLCs are the proper structure. You can also choose the corporation structure if you eventually plan to sell your business after raising money.
