According to Google and their E.E.A.T. methodology backlinks should be a part of your SEO strategy. They not only drive traffic but significantly contribute to your site’s authority which impacts your search engine rankings. Every business needs to understand how backlinks and the use of link-building can enhance their online visibility and search rankings. Using a white label link building partner can help you. This article talks about the various types of backlinks and effective link-building strategies that can improve your digital marketing efforts.
Types of Backlinks
Backlinks are one-way links from one website to another website. However not all backlinks are created equal. Their value can vastly differ based on several criteria such as the authority of the linking site and the relevance between the connected sites. Here are the primary types of backlinks that digital marketers need to know:
1. Editorial Backlinks
Editorial backlinks come from sites that want to reference a unique quote or statistic from your website. To earn these types of links you should create content such as research or innovative insight into your industry. Depending on your industry it may be extremely hard to generate this type of content. Local businesses typically do not have this type of authoritative content to publish.
2. Guest Blogging Backlinks
Guest posting is the second most valuable backlinking strategy behind editorial backlinks. Both types of backlinks are called contextual backlinks. A contextual backlink is having a link within content that links back to your site supporting the content. A lot of businesses don’t have the ability to try and generate editorial backlinks. However you can generate contextual links by creating the content to post on another website. Guest posting involves creating a unique helpful piece of content for a publisher news site in exchange for a backlink to your website.
3. Backlinks in Business Profiles
An easy way to build trust with Google is by building profiles through directory sites. Not only does this show Google you are trustworthy by having consistent contact info but it also provides a valuable link to help with authority. Using an aggregator service with Red Canyon Media will help make this task easy and effective.
4. Blog Comment Backlinks
While not recommended due to spamming concerns and Google saying it won’t help your rankings You can still leave thoughtful insightful comments on industry blogs and provide a backlink. However again this isn’t recommended as a backlink strategy.
Link Building Strategies
Developing a link-building strategy requires understanding the authority and value of linking websites and building relationships with these sites. Here are a few methods for obtaining backlinks.
Content Creation
Create compelling authoritative and resourceful content that others would want to link to. This could include statistical and original content graphs or infographics. This can be difficult for most businesses that do not have this type of content available to post on their website. However creating helpful useful content that can be shared on other websites will help.
Building Relationships
Networking within your industry can lead to organic link-building opportunities. Engaging in community forums attending industry events and actively participating in discussions can develop relationships that translate into backlinks.
Backlink Analysis Research
Conducting a backlink analysis of your competitors can help uncover their link-building strategies and reveal potential linking sites with which you can develop a relationship.
Broken Link Research
This involves identifying sites that used to provide you with a valuable link that no longer exists. This could be due to technical issues or carelessness on the publishing site. Contact them to provide updated information and may convince them to restore your backlink.
White label Link Building
Link Building is one of the most important SEO tasks you can do. Building a backlink strategy isn’t difficult but can be time-consuming. By understanding the different types of backlinks and employing a diversified mix of link-building strategies digital marketers can significantly enhance their site’s authority drive meaningful traffic and achieve better rankings in search engine results.
By using a whitelabel link building agency you can save time and resources for your company. They already have the processes and relationships needed to execute an effective backlink campaign. Building content and working with publishers can be time-consuming. Utilizing an agency with these relationships already built means that they could perform these tasks in less time than most companies that are starting from scratch. An agency with technology to workflow these tasks using AI can be even more effective.
