Trade shows and events are the prime avenues businesses should leave a lasting impression on their future clients and associates. Since most attendees visit dozens, sometimes hundreds, of booths, you want something they will remember. This will make promotional products one of the most effective ways to engage attendees, serving as physical reminders of your brand long after the event is over. With due care in their choice, such products will spur real interest, increase booth traffic, and allow you so much more easily to build up a rapport with your future clients.
Selection of Items Which Could Be Used for Practical Use
Foremost among them is the aspect of usefulness. Items that your delegates could actually use, such as tote bags, notebooks, and water bottles, place your brand in front of them daily. And it goes without saying that they will also actually hold on to the item instead of sending it to the dumpster. Practical products serve a dual purpose in that they are useful to the receiver, while in public space, they show off your brand to others. These are items that attendees are most likely to keep with them, hence very effective trade show giveaways.
Branded Apparel for Visibility
Other great options for branded promotional products for trade shows could be branded apparel. Branded T-shirts, caps, and jackets with your logo turn attendees into walking brand ambassadors. The more comfortable, fashionable, and subtly branded the attire, the better it will be worn outside the event. This keeps your brand in their minds but, more importantly, allows for continued visibility across different environments. The trick is in the selection of good quality clothes that the attendees would actually wear and continue to extend both the reach and resonance of your brand.
Leveraging Tech Accessories for a Modern Appeal
Among the most functional and sought-after promotional products today are tech accessories. In this digital age, products such as USB drives, portable chargers, and phone stands help attendees who are attached to their devices all day. These products can be branded with your logo and often remain proximal, especially at such a tech-savvy event. Offer tech accessories that make it much easier for attendees to stay connected and charged up during the trade show-it will be appreciated, and your brand will remain in their minds.
Easy Branding and Functionality
Lanyards are one of those classic promotional product choices that work really well at trade shows. Being a product that nearly every attendee will be using to hold their badge, it’s highly visible right from the start. Lanyards are functional for holding something and quite literally advertise your company’s name or logo on the go, making brand visibility easy throughout. Distributing branded lanyards among participants makes your brand a part of the memory of the event and thus a more long-term memory of your company. Lanyards are light in weight and easy to produce besides being an easy way to promote a brand.
Choosing Eco-Friendly Products for Positive Impression
Eco-friendly promotional products are increasingly required as companies and customers alike believe more and more in sustainability. Products include reusable shopping bags, bamboo pens, and recycled notebooks to name a few, to help show that your company cares about the environment. Selling products that might be considered ‘green’ will appeal to environmentally sensitive attendees and serve your brand image well. In fact, offering green value products can help you to differentiate from the competition and attract those attendees that have some commitment to finding companies that also show green values.
Creating Unique Giveaway Experiences
Standing out in a crowded trade show is hard, and that’s why creativity applied to your giveaways really matters. Instead of giving away products, create some interactive experience that involves product interaction. Offer a prize wheel or raffle to win items with your branding. Alternatively, do live product demos and then give away a product. Interactive experiences allure more people to come into your booth and might just help them remember the moments associated with your brand. The more fun and interactive the experience within your booth is, the more likely attendees are to remember and cherish your company.
The right promotional products can go a long way in making a splash at trade shows where, quite frankly, you really need to be noticed and establish contact with prospects. The best thing that’s going to get noticed among a sea of stimuli is something useful, visible, trendy, eco-conscious, and interactive. This will make your brand easily remembered even after the show ends and leverages your investment for further business opportunities.
