Various types of signs exist from posters to billboards all meant for advertising and marketing for companies. Thousands of ads are viewed by the average person each day.
Many are starting to become digitized, but most are conventional yard signs, car wraps, and more. Visit – 5 Reasons Why Signs Work For Your Small Business – for reasons why signs work for small businesses.
Outdoor signs are effective in drawing attention whether in big city or small town to promote an upcoming event or new business. The signs come in a variety of styles, shapes, sizes, and materials and are tailored to the company’s brand and their voice.
These can be placed in front of storefronts or along the sidewalks and streets and can be made highly visible through brilliant graphics and colors or illumination.
A reputable and quality sign company like Humble Sign Co can design effective signage that leaves a lasting impression. Please visit
humblesignco.com to learn more about their top-tier solutions. These help set businesses apart from competitors.
Choosing The Best Sign Company for Your Small Business
When your building signs become outdated or if your company moves to a new location and the signs need a new look to showcase a different vibe, you want to make sure to choose the best signage agency to tackle the project.
Small business owners generally have little time to spend working with nonresponsive vendors or those who genuinely can’t meet their needs the first time.
They must find a quality and qualified and reliable and capable, signage agency that meets specific criteria. Consider the following criteria when looking for the right team for your project.
Reputation
You want to find a signage company with a reputation that precedes them. Other professionals in the industry will have heard of them and can speak of their credentials, even give a reference regarding their work.
You can research their details and find examples of previous work to check quality, type of work they have experience with, and who they may have worked with – you may have heard of their clients. The types and status of clientele says a lot about a business, their quality, and overall reputation.
On their website, you may find mention of a gallery to show projects they’ve managed, testimonials from past clients speaking of their experiences, and also third-party review sites with customer and professional ratings. You also want to check social networks.
Customer support
A primary consideration when working with a signage company or any business vendor is to assess their customer support. These teams should be accessible, responsive, and have extensive knowledge and expertise to address any questions or concerns you have.
The representatives should be friendly and appear genuinely concerned when approached with requests or needs. It can be challenging to gauge the support service before you become an actual customer, you can still pay attention to little signs that give you a sense of what it will be like when that time comes.
Again, take time to review what other customers have to say. Their experiences can tell you a lot about the level of service and what you can expect when you do become a full-on customer.
Capable – particularly with design
A fully capable sign company that enables you to eliminate other contractors can speed up the process and make it much simpler and more straightforward. It’s important to do due diligence in research to learn what the company can offer, what they’re capable of.
You can find out a lot by calling or meeting with them in person to go over the sign project details. Some to consider include installation and removal including height/weight restrictions, digital printing, electrical work, routing/painting, and more specifically about graphic design.
A sign company with an in-house design team can simplify your work and cut down on the contractors you need if your logo needs work. You’ll have higher quality, professional-grade work that can be used for other marketing efforts if they allow you the final logo files.
Acquiring a permit
Part of the process for getting a new sign for your company is acquiring permission from the state and local municipalities. There are often restrictions regarding lighting, sign size, and message displays. Design, proofing, and producti typically don’t start until approval is received.
The process for getting a permit can be arduous and confusing, usually not something a business owner has a lot of time to handle. When comparing signage companies, it’s wise to find out if they will handle this process on your behalf.
These vendors are experts in the industry and can more easily communicate directly on the sign requirements and specifications. There will likely be a small fee for this service, but most business leaders find this well worth the investment.
Multiple quotes
One of the top priorities is also a step that’s often overlooked. When shopping for sign companies, it’s important to get a few quotes from quality agencies for your project. Approaching one vendor for a single quote is a viable option once you establish a relationship and find them trustworthy and credible.
When companies are new to you or if this is the first sign you’re having made, you want to compare ideas with a few vendors to get their take and see who can better accommodate your needs and meet your budget.
This can not only save money, but you get an idea of their customer support, helping you make a more informed decision. Read here to find out if your business needs a sign.
Final Thought
There’s much to consider when comparing signage agencies for your project. You want to avoid focusing heavily on price since the one who can charge the cheapest below the competitive average could be cutting corners or offering the lowest quality service.
When considering these five tips as a collective, you can find the most suitable for your needs, and hopefully it will be the first and last time to shop for a sign company. After that you can build on the relationship with that agency and the process will be much smoother and easier from that point moving forward.
